About Lead Leverage
Our mission is to empower homebuilders, realtors and new home sales reps to sell more homes by leveraging the power of media. We build strong, recognizable brands for builders, train new home sales professionals to use social media effectively, and connect homebuilders with realtors through our agent network—creating a powerful ecosystem that drives engagement, trust, and sales.
Meet the Team
Conner Rutledge
OWNER OF LEAD LEVERAGE
Conner founded Lead Leverage to help builders, new-home sales teams, and realtors grow through strategic marketing, strong branding, and smarter lead generation. With a strong background and deep knowledge of the homebuilding and real estate industries, he bridges the gap between sales performance and marketing results.
Kaley Doan
DIRECTOR OF PARTNER MARKETING
Kaley brings years of experience in homebuilder marketing, specializing in developing strategies that connect builders with buyers and agents through impactful branding and digital engagement. At Lead Leverage, she leads strategic initiatives that drive visibility, sales, and long-term brand success.
Caitlin Cavenaugh
LEAD VIDEOGRAPHER
Drawing on her education in communications and media studies — with a focus on digital audiences — Caitlin brings bold ideas to life through video and social content. With a strong background in social media, she helps clients create and manage content that stands out, connects, and drives results.